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White Hat SEO: A Strategy for Long-Term Success in the Automotive Industry

Posted on July 23, 2019 in Uncategorized

With automotive businesses highly relying on their websites – i.e., virtual showrooms – to generate sales, they are in need of online marketing strategies that will not only build traffic and generate sales, but will also establish their business in the online market ensuring long-term success.

A white-hat SEO strategy is one such strategy that improves the search engine rankings of your website and increases traffic in an ethical way. It includes several techniques such as using SEO strategies that abide by the search engine guidelines, structuring websites so they can be easily crawled by search engine bots, and creating quality content and building popularity online. These strategies are all based on ethical practices and positive attributes, and not by cheating the search engine bots.

Practices of white hat SEO
Using good quality content and keywords: Content is one of the key factors considered by search engines to evaluate a site’s quality. The content presented in a site should be unique, fresh, relevant, informative and of high quality. All these things make the content worth reading. Also, it is required to see that your content includes keywords that are relevant to your business and are what your audience is looking for.

For instance, if your target audience searches for keywords such as, ‘warranties on used cars’ or ‘authorized dealers for certified pre-owned cars’, then in order for your site to appear in top search engine rankings you must create content on topics such as ‘warranty benefits of purchasing used cars from authorized dealers’, ‘benefits of purchasing certified pre-owned cars’, etc.

Internal linking: Internal linking is linking one page of your website to other related pages, which suggests that your site is a comprehensive unit of information. For instance, for the page that has details about your Chevrolet pre-owned models and features, you can give related links of other pages in your website like, ‘benefits of purchasing pre-owned cars’, ‘service offers for pre-owned Chevrolet cars’, etc.

As said earlier, information-rich, relevant content always fetches good credentials from the search engines as well as users.

Back-linking: Back-linking is a process of getting links from other websites to your website, i.e., allowing your content to be shared or bookmarked by others. This is possible only when your content is of high quality. It is also essential to make sure that the site which has given links to your site is well respected, relevant to your business and is not a spam website that is banned by search engines.

Back-links can be generated from reputed article directories (article marketing) in which articles related to your products and services are posted.

Filling in tags: It is very much essential to include alt tags, title tags, meta description tags, meta keyword tags for every page of your website as they play a key role in deciding your search engine rankings. All these tags contain content that have page specific and relevant keywords. In other words, these tags summarize the content on the webpages. If these tags have keywords or summaries that are in no way related to the content in the page, then the search engines will consider the website as spam.

For instance, if you do not sell spare parts, but add keywords like spare parts seller or genuine spare parts seller in your tags, then your website will be in trouble.

Long-term success by building the credibility of your business
Following white hat SEO strategies indicates that you are abiding by the ethical techniques of SEO, thus building your popularity online. Good, valuable, original and informative content not only attracts the search engine rankings, but also the trust of the users, thus, they rely on your website for information. This way, white hat SEO techniques build up your auto business’ credibility in the online space, assuring long-term success.

Cost-effective strategy
White hat SEO strategies are inexpensive. They are a natural way of building up your online presence, hence not much technicality or cost is involved. White hat SEO is more about common sense and genuine effort that costs nothing, but can make your online presence strong.

With credibility and quality being the main factors that customers take into account when deciding upon an automotive dealer, white hat SEO acts as a perfect marketing strategy, as it is a way of marketing your business. Hence, it is considered as a good long-term marketing investment and also a long-term revenue generating tool.

Better Than Steel: Magnesium Alloys in the Automotive Industry

Posted on July 21, 2019 in Uncategorized

For years, the auto industry has touted the use of and need for steel in trucks, cars, and sport utility vehicles. Then, the public began asking for a more fuel efficient, less emissive, and cheaper vehicle. Newer, more environmentally sound cars are answering this call. Surprisingly, they have accomplished this without the use of the industry’s beloved steel. The kicker is that consumers didn’t notice the material switch.

The Mysterious Steel Substitute

Contrary to belief, magnesium alloys are much lighter than steel, cost less to fabricate, and make cars much more fuel efficient and “green”. The alloy is all of the following:

  • A quarter of the weight of steel, but just as strong. In fact, magnesium is the lightest of all metals used to build cars, buildings, and other structures like bridges.
  • More impact resistant. Magnesium alloys absorb more of the impact’s energy. They are therefore more resistant to dents.
  • The dampening capacity or ability to reduce noise and vibration is also much higher than that of steel.
  • Magnesium is less rigid and bends easier than steel, making it easier to fabricate.

The alloy isn’t actually new. It was discovered in 1755 by Joseph Black and isolated in 1808. The search for a more efficient and abundant material has led researchers to experiment with magnesium alloys in the place of the more traditional materials like steel that doesn’t perform as expected. The aforementioned factors have made the alloy a newfangled contraption in the auto industry.

The Faces of Magnesium in Automotives

Some of the first uses for magnesium in automotives were inside the car. Die cast steering columns, engine blocks, and chassis were just some of the uses for the alloy in cars. The vehicles were much lighter, used less gas, and had less emission as a result. Eventually, seat frames, dash panels, and the track that held the sunroof were also cast from magnesium. Naturally, the next step became taking the alloy to the outside of the car.

Magnesium alloy sheeting made roof panels, hoods, oil pans and other outer elements of the common car lighter, stronger, and more resistant to impact. Expense was a concern for the die casting process, but the sheeting is less expensive because it requires less compression force to create, allows for parts consolidation and simpler designs. In addition, magnesium alloys have a shrinkage rate that is very predictable and less energy is required to make the sheets.

The alloy is thus a step above steel, without a sacrifice in safety. One of the common misconceptions is that cars made from magnesium alloy as opposed to steel are less safe. You now know that the opposite is true. Magnesium alloys may just replace steel completely in the future.

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Force the Change in the Automotive Industry

Posted on July 19, 2019 in Uncategorized

It is time for you, the average consumer, to take a stand!

Fellow consumer, for years we have been taken to the cleaners from the automotive industry: It is time for us to demand change in product quality and how the automotive industry conducts business! As consumers, we need to pressure the industry to change course and give us the best product and service they can or let them die – let them go bankrupt! If a few American companies survive they might just get it – they might finally understand that Americans deserve and expect more.

Do not be fooled by the stories of bad economy and poor sales! The U.S. automotive industry has done this to themselves!

I am not saying that a bad economy does not exist but they have been on this road to destruction for a long time. I used to work in an Oldsmobile, Subaru dealership: in 1986 we sold all models from both manufacturers’, please allow me to cite two models from the 80’s to make my point.

1) The Oldsmobile Cutlass Sierra wagon came with a 4-cylinder motor, air conditioning, A.M. radio, power steering, power brakes, the approximate retail price was 10k to 11k.

2) The Subaru GL wagon came with 4-cylinder motor, air conditioning, F.M. stereo, power steering, power brakes, 4-wheel drive, power windows, power locks, split rear seats, rear defrost, multi position front seats with tilt, roof rack and more: the approximate retail price was 10k to 11k.

The Olds had a reputation for having major motor problems and often would not survive past 100,000. By contrast, the Subaru was well known for surviving 200,000 miles plus with little motor troubles. In addition, there was a massive difference in standard comfort features for the same price – we sold Subaru’s at a rate of 40 to 1 compared to the Olds.

The U.S automotive industry continued down that path for several years, as the price of vehicles rose dramatically they started to use financing tactics to sell their inferior products. The inevitable happened and many of the vehicles sold failed to last the term of the loans without major repairs and the resale value of a U.S. vehicle was poor so you could not trade them in without going financially backwards.

Around 1990 U.S. automotive manufactures started to take heed, they produced some better quality vehicles and kept the prices more stable. Unfortunately, along with the better quality product came a substantial rise in part costs. Thus, repair bills began to skyrocket and continued to stay behind foreign competitors’ and their technology. Around 2000 it seemed we went downward again in the Quality department, around 2005 we started to rise some but I think it was far too little and a little too late.

In 2008 Ford Motor Company had an ad campaign on stating they now had cars that with equivalent quality of Toyota. I don’t know about you, but if I owned a Ford I would feel like “Oh great, so the Ford I bought prior to 2008 was admittedly inferior!”

U.S. automakers sponsor racing teams at a cost of millions of dollars per year: they continue to grossly overpay their executives: they have wildly exaggerated union worker compensation: and still, after at least 2 decades of foreign competitors nipping at their heels, they still stay so far behind in technology and quality. Quite frankly, I don’t understand why!

Now, after years of inferior products, higher repair bills, exuberant executive payouts, must have unions in order to work in the plants, they put their hands out for the taxpayer to bail them out? There should be no question about the answer: a resounding NO!

Thank you Mr. Ford for making the model T and further ushering in the industrial age, thank you U.S. auto manufacturing for providing good jobs for so many years: But you are a business after all and must hold to do or die like the rest of the business world!

I am not advocating Americans should buy foreign products – especially in our current economic crisis! However, the majority of the working U.S. public has a limited amount of money for automobile purchases necessitating we use that limited amount wisely. With past and current conditions in the automotive industry higher quality, better comfort, more options for the same price suggests the foreign automotive makers provide “more bang for the buck”.

(By the way, I own two American vehicles, one I am not pleased with at all and the other has so far *crossing fingers* been fantastic.)

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