Posted on July 18, 2019
Did you have any idea that your car could very well be spying on you from the instant you start it? Very few people do. The devices are called event data recorders (EDR). They usually only save the data for a few seconds at a time, unless you are involved in an accident. Then the data is saved permanently, so events during a crash can be studied.
An EDR is designed to gather information the same way a transponder helps aviation officials from the FAA, NTSA, and other agencies piece together why a jet airliner goes down. This is what news and safety officials are talking about when they discuss an aircraft’s “black box.” A significant percentage of late model vehicles have these devices pre-installed from the factory.
Isn’t it a bit disconcerting that few US drivers realize that such a device has been installed in their vehicle? Starting with 2011 models, automakers are required to tell buyers that a recorder is installed on their cars. The National Highway Traffic Safety Administration has recently decided that all vehicles built after 2013 must have standardized EDRs that record specific details, such as:
- Change in forward crash speed
- Maximum change in forward crash speed
- Speed the vehicle was traveling
- How far the accelerator pedal was pressed
- Whether or not the brake was applied
- Number of power cycles applied to the EDR at the time of the crash
- Number of power cycles applied to the EDR when the EDR data was downloaded
- Whether or not the driver was using a safety belt
- Whether or not the frontal air bag warning lamp was on
- Number of crash events
- Time between the first two crash events when appropriate
- Whether or not the EDR completed recording
”EDRs can provide information about a crash that can’t be obtained through more traditional investigation techniques,” says a statement on the Insurance Institute for Highway Safety (IIHS) website. ”Police, crash investigators, automakers, insurance adjusters, and highway safety researchers can use this information to analyze what occurred during a crash. The data may help automakers improve occupant restraint systems and vehicle structures.”
Ever a skeptic, one has to wonder how long it will be before claims are denied and premiums are based on information gathered by an EDR. Additionally, there are the legal implications. If the evidence held by event data recorders is admissible in court, this could fundamentally alter legal proceedings involving automotive accidents. Of course, this is not necessarily a negative; however, it is shocking that so few consumers even realize these devices even exist, let alone that they are installed in their current vehicles.
Posted on July 17, 2019
Industrial Films are films made by a company or sponsor for the specific purpose of showcasing a product or service. They are not works of cinematic art or entertainment in and of themselves. The films are designed to satisfy a specific informational need and pragmatic purpose of the sponsor for a limited time. Many of these films are also considered orphan works, since they lack copyright owners or active custodians to guarantee their long-term preservation. Here we will take a closer look at this niche propaganda medium (which rarely gets attention in most writings about films) to better understand “films that work”.
Industrial film has its roots in the European “documentary” films of the mid-1920’s and early 1930s. In 1926 the term is first coined by John Grierson; the founder of the British documentary movement. He used the word while writing a review of Robert Flaherty’s film, ”Moana”. The term is derived from “documentaire”, a French word to describe travelogues. Grierson goes on to champion the idea that documentaries should be much more than travel films. He believes that they that have the potential for social and economic good, to help eliminate poverty, oppression and war. The documentary film is officially born.
Documentaries begin to evolve and mature. We next see this film type used in a much darker way, during World War II. A young film producer, Leni Riefenstahl was given a free hand to produce Nazi propaganda films for the German war machine. One of the most notorious of these political documentaries, “Triumph of the Will” (German: Triumph des Willens), was her work. It is often sighted as the archetype for this kind of film.
After the war, in 1948, “See Britain by Train” was produced by the British Transportation Commission under Edgar Anstey – a founding father of the British documentary movement. Anstey’s group of film makers became one of the largest industrial film units in Britain. The Industrial film industry beings to mature, realizing its full potential.
Like most modern technology, invented for and found useful by large organizations, the automobile industry saw need of and good use for this type of visual media tool. Vehicle manufactures quickly discovered the benefits of churning out films. Sales people could see and better understand the technology of cars and know the intricacies of the latest production year offerings. Mechanics and tech staff needing to learn the repair of new models could now actually watch processes happen, instead of reading it only from a manual. Car company employees, as well as dealership staff, could watch and hear industry leaders present the latest trends, news and industry information.
Auto Film Central has made it our mission to collect these “time capsules” of information and documentation on our favorite vehicles. You can find long lost sale promo material destined for yesteryear’s show rooms, uncolored visual presentations of “new” model year product offerings and features by all the manufacturers. You’ll even come across an occasional “technical” bulletin on the “latest” engineering achievements and milestones of the auto industry!
Posted on July 15, 2019
Brochure printing can work for businesses big and small, nationally and internationally. Not only can it increase customer response rates, which ultimately leads to successful conversion, brochure printing can bring an entirely different angle to the table by shedding light on the latest and greatest in the automotive world. Dealerships are constantly battling each other for market shares. This is just one of the ways you can convince them that your offer is as good as gold.
Car companies everywhere already use brochure printing to some extent, whether it’s on their showroom floors, at tradeshows and other conventions. But are you getting yours for the right price? Are you sending the right message? Are you boring your customers? All of these factor into a functional piece of literature we call brochures, and it’s important to know that you’re doing the right things. Printing online can help satisfy all of these issues when you choose a good printer worth its weight.
This method is the perfect opportunity for you to introduce a new year’s worth of models. A solid message or crisp photo of the car in action does well for grabbing the reader’s attention so be smart with it and stay consistent with your call to action. Ask yourself, “What do people want to know about a new car?” It’s good to lay the answers to this question out for them as plainly as possible. People appreciate knowing what they’re getting themselves into from the get-go.
Your brochure printing pages should have a balanced layout, one with well-placed images, text (bulleted and concise work wonders) and the proper folding scheme. Pay attention to the kind of paper stock you use and the coatings applied, as these will give your piece a professional feel depending on what you ultimately select. For example, if you’re selling luxury sedans, you might want to look into a UV gloss and at least a 100# cover stock to convey elegance and status.
Aside from vehicle specifications, consumers need to know their financing options. Because most people can’t afford to throw down $35,000 in cash on the spot, create a page in your brochure printing completely dedicated to purchase agreements and leasing/buying options. Show them how easy it is to make monthly payments (and spell it out for them piece by piece). You want to be able to give them options, just don’t overdo it as it can lead to confusion and disinterest. Practice these tips along with good design principles and you have a winning combination for your brochure printing today.