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Business Promotion in the Automotive Industry Through Promotional Automotive Products

Posted on July 8, 2019 in Uncategorized

The automotive parts industry is fast developing and many new companies are released into the market at a very fast rate. Increase in competition further increases the need for new advanced techniques of promotion. Establishing a firm base in the market mainly depends on the extent of popularity of the company among the customers. This can be achieved only through a good promotional and marketing technique. Selecting the promotional automotive products must be done with care and the parts must be of good quality as the company’s name is tagged along with the product. Products selected must be of daily use for the person buying the car from the company. For example, air fresheners, tool kits and first aid kit, flashlight, floor mats and cleaning lotion for vehicles are among these products. Advanced music system and burglar alarm system can also be given to potential customers as promotional automotive products but they must be selected after considering the available budget.

Air fresheners are available in different scents and in bottles of different shapes, select bottles which are not only attractive in smell but also in shape. The scent of the air freshener must not be too strong that it creates a headache for the person sitting inside the vehicle. It must not be too strong or too light. Different air fresheners can provide an assortment of scents with different smells. Car cleaning lotion is another option for promotional automotive products. These can be of great use to the customers and come in handy with the maintenance of the automobiles interior. Floor mats are another option of promotional products. Floor mats are a necessity to keep the vehicle clean and tidy; they must be waterproof and long lasting. Tool kits come handy during unexpected breakdowns of the vehicle and they can act like a first aid kit in case of emergency.

The products mentioned are not only cheap but some of the basic necessities while purchasing a car, hence the customers will only be happy that you purchased these for them. The company name, logo and contact information can be easily imprinted on these materials providing a wider exposure for the company. Other products like CD holders, mobile chargers, mobile holders etc are also some options for those inexpensive promotional products. Other costly promotional automotive products like burglar alarm, music system, and navigation system are available and can be customized and distributed for those important or potential customers of the company.

Driving Data Analytics in the Automotive Industry

Posted on July 8, 2019 in Uncategorized

It’s interesting to see that the amount of companies using data is increasing. It’s also pretty cool to see some of the new and innovative ways that companies are doing so, especially with data analytics playing a big role in achieving new levels of success.

The automotive industry has been trying their hands at using data and they’re doing it well. The amount of data that can be gathered from cars is quite ridiculous, especially when you take into account that a lot of data is simply stored in the key which is then plugged in at the garage to view it.

Cars have been kitted inside and out with data. Yes, I bet that’s not one you’ve heard about as it’s not quite cream leather interiors or mud resistant trims. Data is so much better. It’s behind vehicle safety and quality and contributes to the driving experience.

Did you know, the average hybrid vehicle generates up to 25 gigabytes of data in just one hour? Car manufacturers and garages have been capturing telematics for many years however it’s becoming much more sophisticated. Using analytics and data has enabled technology to alert drivers of any hazards on the road, or if the conditions are particularly dangerous. Anti-locking systems, traction control and so much more have been created with the help of data.

IBM reported that Volvo, through using predictive analytics, repair instructions and identifying replacement parts before a vehicle arrives for a service has benefit from a reduction in diagnostic times by up to 70% and repair times of over 20%.

Furthermore, with recent years having cars being recalled, some companies like BMW are using data analytics to record errors reported by customers to identify any potential weakness in new models that could cause problems and then eliminating them before they even go into production. Now if this isn’t major cost savings, increased efficiency and keeping a good reputation then I don’t know what is.

Connected vehicles are becoming more popular. Services and experience can be constantly updated once the car has left the factory. They can have important updates and interactions without having to return and this has proven extremely useful through the connecting capability. Ford, for example have focused on more “consumer-based, more real-time interaction, real-time services, real-time experiences, contextualized experiences” rather than the storage capabilities of the cloud.

It’s not just information about faults that manufacturers use data for. Financial predictions means cars are priced according to the market and behind the prices are more realistic pricing plans and financial support. It goes without saying that car companies will use their contact data for marketing purposes and targeting their communications to ensure their messages stay relevant. They’ve proved that data can go far beyond the use of marketing and with the likes of BMW and Volvo showing that data is having a rather positive impact on business, it will be interesting to see where and how the market takes its usage of data.

Aluminum’s Transformation of the Automotive Industry

Posted on July 7, 2019 in Uncategorized

Long gone are the days when American drivers wanted to own big, bulky SUVs. While such vehicles provided extra roominess and cargo space, not to mention an aura of protection, they were also serious gas guzzlers. With U.S. gas prices still holding steady near the $4 per gallon mark, suddenly those automobile behemoths of the 1990s are no longer so attractive. The automobile industry, however, is adapting to consumer preference; and aluminum alloy, aluminum coil, aluminum foil and aluminum sheeting are paving the way for the automotive future.

Aluminum is now becoming the metal of choice as automobile manufacturers attempt to design vehicles that are lighter than those of past decades. This reduction in the poundage of their cars and trucks is enabling Americans to drive vehicles that are much more pump friendly; with a higher mileage per gallon.

Indeed, according to, the newest models coming off the automobile industry’s assembly lines are up to 24 percent lighter as a result of their components replacing steel with aluminum. This change “also allows fuel consumption to be reduced by 2 litres per 100 kilometres.” In American terms, this equates to 0.53 gallons for every 100 miles driven.

What is better still is that all this gas and money saving is achieved without giving up the safety features U.S. drivers demand. That is because the aluminum alloy sheeting that is being used in today’s vehicles is just as durable and strong as the heavier steels of yesteryear.

So just where is aluminum being used in the current crop of automobiles hitting the market? Drive shafts, chasses, suspension systems, braking systems and driveline systems are all beginning to incorporate aluminum into their functionality. The automobile industry isn’t stopping there.

U.S. auto manufacturer General Motors recently announced that it was “readying aluminum-body trucks by late 2018.” According to the Wall Street Journal news report related to this announcement, “pressure from federal fuel efficiency standards” is precipitating this move forward. Why the delay? “Aluminum sheet for automotive bodies is in such high demand that companies need to order it years in advance,” that’s why.

What about the competition? “Ford has already made the switch (to aluminum alloy). The latest upgrade to the automobile manufacturer’s popular pickup truck, the F-150, has a body that “is 95 percent made of a military grade aluminum alloy used in Humvees and weighs up to 700 pounds less than the current truck.”

The Detroit News recently went on to explain that drivers can expect aluminum alloy vehicles to be the automobile industry norm before long. “Aluminum already is the No. 2 material used in automobiles, and… North American manufacturers plan to double their use of the metal by 2025, when the federal government’s new fuel economy standards hit their peak of 54.5 miles per gallon.”

Imagine the fuel and cost savings that could be yours if you could double or even triple the current miles per gallon you are getting with your current vehicle. That dream could soon become the new reality thanks to the automobile industry’s switchover to aluminum.