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Brochure Printing – Automotive Industry Tactics

Posted on July 15, 2019 in Uncategorized

Brochure printing can work for businesses big and small, nationally and internationally. Not only can it increase customer response rates, which ultimately leads to successful conversion, brochure printing can bring an entirely different angle to the table by shedding light on the latest and greatest in the automotive world. Dealerships are constantly battling each other for market shares. This is just one of the ways you can convince them that your offer is as good as gold.

Car companies everywhere already use brochure printing to some extent, whether it’s on their showroom floors, at tradeshows and other conventions. But are you getting yours for the right price? Are you sending the right message? Are you boring your customers? All of these factor into a functional piece of literature we call brochures, and it’s important to know that you’re doing the right things. Printing online can help satisfy all of these issues when you choose a good printer worth its weight.

This method is the perfect opportunity for you to introduce a new year’s worth of models. A solid message or crisp photo of the car in action does well for grabbing the reader’s attention so be smart with it and stay consistent with your call to action. Ask yourself, “What do people want to know about a new car?” It’s good to lay the answers to this question out for them as plainly as possible. People appreciate knowing what they’re getting themselves into from the get-go.

Your brochure printing pages should have a balanced layout, one with well-placed images, text (bulleted and concise work wonders) and the proper folding scheme. Pay attention to the kind of paper stock you use and the coatings applied, as these will give your piece a professional feel depending on what you ultimately select. For example, if you’re selling luxury sedans, you might want to look into a UV gloss and at least a 100# cover stock to convey elegance and status.

Aside from vehicle specifications, consumers need to know their financing options. Because most people can’t afford to throw down $35,000 in cash on the spot, create a page in your brochure printing completely dedicated to purchase agreements and leasing/buying options. Show them how easy it is to make monthly payments (and spell it out for them piece by piece). You want to be able to give them options, just don’t overdo it as it can lead to confusion and disinterest. Practice these tips along with good design principles and you have a winning combination for your brochure printing today.